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Nov 27 2015

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SEO – Search Engine Optimization

SEO is short for Search Engine Optimization

Professional SEO Search Engine Optimization Speaker Twin Cities MNWhat is SEO?  Search Engine Optimization is a combination of techniques and strategies aimed at improving search engine rankings and increasing the visibility of websites and social media platforms.  This visibility is often referred to as “organic” or “natural”, and is a direct result of having an effective SEO strategy and doing the right things with your website and social media platforms.

A great deal of research, thought and effort needs to go into developing an SEO strategy.  A few key considerations include, but are not limited to:

  • How search engines work.
  • The search habits of your audience.
  • Knowing what your competition is doing.

An effective SEO strategy must target a variety of searches, including:

  • Web Search
  • Local Search
  • Image Search
  • Video Search
  • News Search

There is no “fast track” to top search engine rankings.  It takes consistency and time to build relationships with Google, Yahoo!, and Bing.  However, once you reach that point, it’s possible for new content added to your site to be indexed and ranked on page 1 of SERPs (Search Engine Results Page) within 24 hours.

There is no shortage of thoughts and opinions on what makes up a good search engine optimization strategy.  My methods are proven, tried and true, and get results.

Interested in learning more?

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